Apple unveils iPad Pro, new Apple TV and iPhone 6S handsets

Apple has unveiled a larger iPad tablet, a TV box with its own app store and new iPhones that can detect how firmly their screens are being pressed.

The firm suggested the iPad Pro was suited to work tasks, video games and both editing and watching movies.

Sales of the company's earlier iPads had been on the decline.

Apple said the "3D touch" feature of its new phones "transformed" the experience of using them by making it easier to use and switch between apps.


Huawei demonstrated its own version of the feature - which it called "force touch" - at its own launch event last week.
Bigger iPad

The iPad Pro has a 12.9in (32.8cm) display, making its shortest edge the length of its earlier iPad Air 2's height.

Apple sold 19% fewer iPads over its last three quarters than over the same nine months a year earlier.


One expert suggested that the new model could reinvigorate sales.

"As much as the iPad is experiencing some challenging times, it's vastly more successful than any other tablet on the market and it's still a multi-billion dollar business," said Geoff Blaber from the CCS Insight consultancy.

"Moreover, what's happened is there's been cannibalisation from larger screened iPhones.

"A larger-screened iPad should definitely breathe some life into the category. But the price... will be a barrier for many."

SOURCE: http://www.bbc.com/news/technology-34200234